Take the opportunity to review their job when possible and provide feedback to them soon after the shoot. Make sure that they do the other things necessary to mirror you at the field when you can not be there and their shooting style matches yours. You do not desire your salespeople to be like fish out of water when your customer is used to having things done a certain way. The less prepared they are before a shoot, the more obvious it will be to your client that this isn't one of your normal shooters.
As an example, if you are doing a shoot at a corporation and you hear the Manager of Marketing discussing they need a different video for a related product or service, you need to call the person that hired you (if they are not already on the shoot) when you get a break to inform them that you overhead this information.
Before a video is created by you, determine your objective. It is to get more leads or sales? Will it be a tutorial to teach an informational piece or a process? Then determine your personality; is it irreverent, funny, or matter of business and fact like. Make certain you make an outline of the content that before you begin shooting at it you are going to include. The most easy way is to use video production software. Although the video software is quite expensive, there are.
Then do close-ups of principle actors in the scene. A close-up shows the actor's shoulders and face. The general rule for closeups is to take at a look at this now 45 degree angle.
If you are shooting wedding which was reserved by another videographer, don't even think about promoting your business at reception and the wedding. This is a situation where you should have a handful of cards to provide prospects who are interested in knowing more.
This question gets you to think about, plan for and implement that collection of"dates" so that you can build a relationship and make the sale. People would much rather buy from friends than strangers.
Lastly they are to promote your business. By employing a production company, you can be certain that your investment will be worth every penny.